Alive and Thrive


Malnutrition is a major public health concern in Bangladesh. Alive & Thrive (Community Component) initiative aims to develop scaled up models for preventing under-two child malnutrition through improving infant and young child feeding (IYCF) practices in 50 sub-districts. Alive and Thrive’s (A&T) intervention focuses on achieving behavioural change in IYCF through counselling, coaching and demonstration at household level through trained Community Health Workers.

To reduce under-nutrition and death caused by sub-optimal infant and young child feeding (IYCF) practices.

•    Increase exclusive breastfeeding by  50 percent (from 43 to 65 percent) amongst infants of 0- 6 months
•    Reduce stunting by 10 percent (from 43 to 39 percent) amongst children under five years
•    Reduce anaemia by 10 percent (from 50 to 45 percent) amongst children of 7 -24 months
By home visits, the Shasthya Shebikas and Pushti Kormis (Nutrition Promoter) counsel, coach and demonstrate mothers of under-2 children on IYCF, assist in solving problems, refer to doctors if required and promote the necessity of hand wash before feeding.

Social mobilisation is conducted to raise IYCF related awareness seeking commitments from influential members of the community. This provides an overview of the nutrition situation and the importance of providing optimal nutrition for children during the vulnerable first two years and to acquaint stakeholders with the objectives and activities of Alive & Thrive.

A&T’s experience and evidence is gradually scaled to all MNCH interventions in urban slums and rural districts and onto further 50 sub-districts in Bangladesh.